{"product_id":"build-your-brand-identity","title":"Build your brand identity (1\/3)","description":"\u003cstyle\u003e\n  .sb-page {\n    --forest: #003B2C;\n    --cream: #FFF3E3;\n    --ink: #08251D;\n    --sunshine: #FFBF00;\n    --coral: #FF4040;\n    --mango: #FF9F00;\n    --meadow: #168447;\n    --pink: #F72567;\n    --line: rgba(8,37,29,0.12);\n    --font-display: 'Montserrat', sans-serif;\n    --font-body: 'Inter', sans-serif;\n    font-family: var(--font-body);\n    color: var(--ink);\n    background: var(--cream);\n    line-height: 1.6;\n  }\n  .sb-page * { box-sizing: border-box; }\n  .sb-page img { max-width: 100%; display: block; }\n  .sb-page h1, .sb-page h2, .sb-page h3 { font-family: var(--font-display); font-weight: 800; margin: 0; letter-spacing: -0.01em; }\n  .sb-eyebrow { display: inline-flex; align-items: center; gap: 8px; font-family: var(--font-body); font-weight: 700; font-size: 12px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--pink); }\n  .sb-eyebrow::before { content: ''; width: 6px; height: 6px; border-radius: 50%; background: var(--pink); }\n  .sb-wrap { max-width: 1120px; margin: 0 auto; padding: 0 24px; }\n  .sb-pill { display: inline-block; background: var(--forest); color: var(--cream); font-size: 12px; font-weight: 700; letter-spacing: 0.05em; text-transform: uppercase; padding: 7px 16px; border-radius: 999px; }\n\n  .sb-back-top { position: fixed; bottom: 24px; right: 24px; width: 46px; height: 46px; border-radius: 50%; background: var(--forest); color: var(--sunshine); display: flex; align-items: center; justify-content: center; font-size: 20px; cursor: pointer; box-shadow: 0 8px 20px rgba(0,0,0,0.25); opacity: 0; pointer-events: none; transition: opacity 0.2s ease; z-index: 50; border: none; }\n  .sb-back-top.is-visible { opacity: 1; pointer-events: auto; }\n\n  .sb-cta-banner { background: var(--forest); padding: 36px 24px; text-align: center; }\n  .sb-cta-banner p { color: rgba(255,243,227,0.75); font-size: 14.5px; margin: 0 0 14px; }\n  .sb-cta-btn { display: inline-block; background: var(--sunshine); color: var(--ink); font-family: var(--font-display); font-weight: 800; font-size: 15px; padding: 14px 30px; border-radius: 12px; border: none; cursor: pointer; }\n\n  .sb-highlights { background: transparent; padding: 40px 0 40px 32px; position: sticky; top: 20px; align-self: start; }\n  .sb-product-title { font-family: var(--font-display); font-weight: 800; font-size: 28px; color: var(--forest); text-align: left; margin: 0 0 12px; }\n  .sb-product-desc { font-size: 15.5px; color: #4a463d; text-align: left; max-width: 620px; margin: 0 0 18px; line-height: 1.6; }\n  .sb-escalation { list-style: none; margin: 0 0 20px; padding: 0; max-width: 620px; }\n  .sb-escalation li { font-size: 14.5px; color: #4a463d; padding: 5px 0 5px 20px; position: relative; }\n  .sb-escalation li::before { content: '\\2192'; position: absolute; left: 0; color: var(--pink); font-weight: 800; }\n  .sb-escalation li:last-child { color: var(--forest); font-weight: 700; }\n  .sb-product-price { font-family: var(--font-display); font-weight: 800; font-size: 24px; color: var(--forest); text-align: left; margin-bottom: 18px; }\n  .sb-pace-note { font-size: 12px; color: #6b6558; margin-bottom: 16px; text-align: left; }\n  .sb-fomo { display: flex; align-items: center; justify-content: flex-start; gap: 8px; background: #fff; border: 1px solid var(--line); border-radius: 999px; padding: 9px 16px; font-size: 12.5px; color: var(--ink); margin: 0 0 20px; max-width: 460px; }\n  .sb-fomo-dot { width: 7px; height: 7px; border-radius: 50%; background: #2ecc71; flex-shrink: 0; animation: sbPulse 1.6s infinite; }\n  @keyframes sbPulse { 0% { opacity: 1; } 50% { opacity: 0.3; } 100% { opacity: 1; } }\n\n  .sb-btn-row { display: flex; gap: 12px; max-width: 480px; margin: 0 0 16px; }\n  .sb-btn-add, .sb-btn-buy { flex: 1; text-align: center; font-family: var(--font-display); font-weight: 800; font-size: 15px; padding: 15px 18px; border-radius: 12px; cursor: pointer; border: none; }\n  .sb-btn-add { background: transparent; color: var(--forest); border: 2px solid var(--forest); }\n  .sb-btn-add:hover { background: var(--forest); color: var(--cream); }\n  .sb-btn-buy { background: var(--sunshine); color: var(--ink); }\n  .sb-btn-buy:hover { background: #FFD24D; }\n\n  .sb-accordion { max-width: 700px; margin: 28px 0 0; border-top: 1px solid var(--line); }\n  .sb-accordion details { border-bottom: 1px solid var(--line); }\n  .sb-accordion summary { cursor: pointer; list-style: none; padding: 16px 2px; font-family: var(--font-display); font-weight: 700; font-size: 15px; color: var(--forest); display: flex; justify-content: space-between; align-items: center; }\n  .sb-accordion summary::-webkit-details-marker { display: none; }\n  .sb-accordion summary::after { content: '+'; font-size: 20px; color: var(--pink); }\n  .sb-accordion details[open] summary::after { content: '\\2013'; }\n  .sb-accordion .sb-accordion-body { padding: 0 2px 16px; font-size: 14px; color: #4a463d; }\n  .sb-benefits { list-style: none; margin: 0; padding: 0; }\n  .sb-benefits li { font-size: 14.5px; padding: 12px 0; border-bottom: 1px solid var(--line); color: var(--ink); }\n  .sb-benefits li:last-child { border-bottom: none; }\n  .sb-benefits li strong { display: block; font-family: var(--font-display); font-size: 15px; color: var(--forest); margin-bottom: 3px; }\n  .sb-benefits li span.sb-sub-line { color: #4a463d; }\n\n  .sb-toast { position: fixed; bottom: 24px; left: 50%; transform: translateX(-50%) translateY(20px); background: var(--forest); color: var(--cream); padding: 14px 24px; border-radius: 999px; font-size: 14px; font-weight: 600; box-shadow: 0 12px 30px rgba(0,0,0,0.25); opacity: 0; pointer-events: none; transition: opacity .25s ease, transform .25s ease; z-index: 99999; }\n  .sb-toast.is-visible { opacity: 1; transform: translateX(-50%) translateY(0); }\n\n  @media (max-width: 860px) {\n    .sb-highlights { position: static; background: transparent; padding: 20px 20px 32px; margin-top: 0; border-top: 1px solid var(--line); }\n  }\n\u003c\/style\u003e\n\u003cdiv class=\"sb-page\"\u003e\n\u003clink rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\u003e \u003clink href=\"https:\/\/fonts.googleapis.com\/css2?family=Montserrat:wght@700;800;900\u0026amp;family=Inter:wght@400;500;600;700\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\n\u003cdiv class=\"sb-highlights\"\u003e\n\u003cspan class=\"sb-pill\"\u003eVolume I of III, The Identity\u003c\/span\u003e\n\u003ch1 class=\"sb-product-title\" style=\"margin-top: 12px;\"\u003eBuild Your Brand Identity\u003c\/h1\u003e\n\u003cp class=\"p1\"\u003eYou think you have a branding problem. You don’t. You have a \u003cspan class=\"s2\"\u003e\u003cb\u003edecision problem\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e. Nobody has clearly decided what your business stands for, who it is for, or why customers should choose it, so every decision after that becomes a guess dressed up as strategy. \u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003eThis volume gives you the clarity to define your identity, make sharper brand decisions, and build a brand customers can recognize, remember, and choose.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"sb-product-price\"\u003e₦15,000.00\u003c\/div\u003e\n\u003cdiv class=\"sb-btn-row\"\u003e\n\u003cbutton type=\"button\" class=\"sb-btn-add sb-cart-btn\"\u003eAdd to Cart\u003c\/button\u003e \u003cbutton type=\"button\" class=\"sb-btn-buy sb-cart-btn\"\u003eBuy Now\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cp class=\"sb-pace-note\"\u003e28 chapters. One a day, built in four weeks.\u003c\/p\u003e\n\u003cdiv class=\"sb-fomo\"\u003e\n\u003cspan class=\"sb-fomo-dot\"\u003e\u003c\/span\u003e \u003cspan id=\"sbFomoText\"\u003eAmara in Lagos just got her copy, 4 minutes ago\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sb-accordion\"\u003e\n\u003cdetails\u003e\n\u003csummary\u003eSee What Changes For You\u003c\/summary\u003e\n\u003cdiv class=\"sb-accordion-body\"\u003e\n\u003cul class=\"sb-benefits\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eYou stop losing customers to a worse product.\u003c\/strong\u003e\u003cspan class=\"sb-sub-line\"\u003e Once your positioning is airtight, price is no longer the only thing anyone can compare.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYour team stops guessing what \"on brand\" means.\u003c\/strong\u003e\u003cspan class=\"sb-sub-line\"\u003e A documented system means a freelancer gets it right the first time, not the fifth.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYou can finally explain your business in one sentence.\u003c\/strong\u003e\u003cspan class=\"sb-sub-line\"\u003e The one that makes a stranger lean in instead of glazing over.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvery future brand decision gets easier, not harder.\u003c\/strong\u003e\u003cspan class=\"sb-sub-line\"\u003e Because you are applying a system, not improvising from scratch every time.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat's Inside?\u003c\/summary\u003e\n\u003cdiv class=\"sb-accordion-body\"\u003eInside, you will build the complete identity architecture behind category-defining brands: purpose and positioning, differentiation, brand voice and messaging, visual identity systems, and the governance that keeps it all from falling apart the moment you hire your first designer.\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs this just another branding book?\u003c\/summary\u003e\n\u003cdiv class=\"sb-accordion-body\"\u003eNo. It is a decision-filter system, so every choice from your logo to your pricing to your tenth hire traces back to one clear identity instead of a hundred disconnected guesses.\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sb-toast\" id=\"sbToast\"\u003eAdded to cart\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SABI LIBRARY","offers":[{"title":"Default Title","offer_id":47272023490716,"sku":null,"price":15000.0,"currency_code":"NGN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/0079\/7596\/files\/BUILSDBRANDIDENTITY_6bc9e78a-75b6-4228-89af-0aa8a1b26564.png?v=1786555643","url":"https:\/\/sabilibrary.com\/products\/build-your-brand-identity","provider":"SABI LIBRARY","version":"1.0","type":"link"}